Loyalty Programs

There is very interesting new data on Loyalty Programs that says most folks perfer to have a discount structured program rather than a rewards program.  You can see more about this Technology Advice Survey here: Website

Are you missing out on sales?

This trend is another important reason your business needs to have an online presence:

Can your customers find you online?

How do your customers find you? Ask them! If they still use the Yellow Pages, you may be missing a lot of business. Consider this:

    "Nearly 70% of adults in the US 'rarely or never' use the phone book. Instead, most of them (60%) use the Internet to find contact information." (Harris Interactive)

Yup.  Many searches for goods and services begin with folks searching for your location or phone number.