Do you know what makes your Customers happy?

Recent research from Accenture Strategy reveals what we probably already know.  But is worth repeating!

Consumers satisfaction top three drivers are:

• Good Value for the $$
• High-quality Customer Service
• Competitive Pricing

I would argue that the second item is the most important.

Our environment today makes it easier than ever to "take your business elsewhere".  Frustrations with getting lost in phone mazes when trying to make contact is my personal pet peeve.  It seems to me that the phone systems have been designed FIRST for the convenience/needs of the company and NOT the consumer.

Recently I went through seven - 7!! -- transfers before getting disconnected.  When I called back I finally reached my destination after 5 transfers and the Rep couldn't help me!  Is this any way to run a company?  No.

Frustrated, I opened an account with a competitor and the original company has lost my business forever.

It is still important to remember that our customers are our future.  Take care of them!

You can see the survey graphic here.

Coupons Are For Everybody!

Here in Florida we are no strangers to folks using coupons. In fact, folks who make purchase decisions based SOLELY on coupons are not an unfamiliar site; we see many of our Seniors very dedicated to coupon clipping.

But, wait!

A new study from Valassis, a company focused on intelligent media delivery, 2K16 Coupon Intelligence Report, reveals that it is not just the fixed-income dependant seniors clipping away.  "90% of affluent shoppers use coupons; and 76% of affluent shoppers only buy a product if they have a coupon compared to 72% of all consumers."

Take a look at the Report here.