SMB Website Expectations
Gotta Meet or Exceed them!
A recent study by Google, commissioned by VistaPrint, shows what many of us already know. A lousy, hard to use, ugly website does nothing to help business and in 60% of cases, users said "I would be less likely to make a purchase." when asked about a bad impression of a website.
Most users expect a website to have been updated within 6 months.
Poorly designed websites impact how likely a user is to visit or purchase from a company; to the tune of 49% . For me, and hopefully for you, the prospect of losing nearly half my customers because I let my nephew build me a free website somewhere, is not acceptable!
Top of the list of things folks are looking for when they visit a SMB website is product/service information. This is the part of the purchase path where it is VERY important to make a compelling case for what you are selling. Next are the business hours and contact information.
Almost 70% of users said that "Up-to-date and accurate website content" is the MOST important factor in a SMB website experience.
So, take a look at your website through the eyes of a potential consumer. Do you make the grade??
Poorly designed websites impact how likely a user is to visit or purchase from a company; to the tune of 49% . For me, and hopefully for you, the prospect of losing nearly half my customers because I let my nephew build me a free website somewhere, is not acceptable!
Top of the list of things folks are looking for when they visit a SMB website is product/service information. This is the part of the purchase path where it is VERY important to make a compelling case for what you are selling. Next are the business hours and contact information.
Almost 70% of users said that "Up-to-date and accurate website content" is the MOST important factor in a SMB website experience.
So, take a look at your website through the eyes of a potential consumer. Do you make the grade??
