Small Business and the Internet

Where are we now?

Wow!  What a transformation we have had over the last few years.  The growth of, and dependency on, the internet has been nothing short of astounding.  Currently over 90% of US adults use the internet.  And that is only adults!  Imaging the numbers for kids!

The advances in mobile technology have driven huge increases in website traffic conducted on a mobile device.  Consider that nearly 70% of web traffic happens on a mobile device.  Not surprising given how many noses we can see around us buried in a cell phone!

Important notes for your Business:

• 57% of users will not recommend a business with a poorly designed mobile site.
• 80% of B2B buyers report that mobile played a significant role in a recent purchase.
• 53% of mobile website visits are abandoned if a site takes longer than three seconds to load.
• 3 in 4 smartphone owners turn to mobile search first to address immediate needs.
• Google drives 96% of mobile search traffic.

Having a website gives you a powerful marketing and sales tool that is as dynamic and flexible as you need and want.  You can answer potential customer questions and concerns through an easy to edit blog featured on your website.  You can build a database of folk to whom you can market your products and services by collecting email addresses with a simple form.  You can offer easy access to any forms, brochures or other printed materials via downloads.  You can allow visitors to schedule appointments and/or meetings right on your site.  The list goes on…..

Take a moment to think about how YOU find products and services!  I’ll bet the answer is right in your hand!