Here in Florida we are no strangers to folks using coupons. In fact, folks who make purchase decisions based SOLELY on coupons are not an unfamiliar site; we see many of our Seniors very dedicated to coupon clipping.But, wait!
A new study from Valassis, a company focused on intelligent media delivery, 2K16 Coupon Intelligence Report, reveals that it is not just the fixed-income dependant seniors clipping away. "90% of affluent shoppers use coupons; and 76% of affluent shoppers only buy a product if they have a coupon compared to 72% of all consumers."
Take a look at the Report here.
