Who cares what my restaurant website looks like on a mobile phone?

Your potential customers do.  And you should too.

The explosive growth of smartphone users has created a tremendous opportunity for local restaurants.  Specifically, local one location restaurants.  Consider that the Pew Research Center shows that for 2017 nearly 95% of Americans own a cellphone of some kind.  You may not even know many folks without some sort of phone.

So, what are all these smartphone users doing that you need to know?  Just this:  85% of mobile users searchng for food online complete a purchase.  Not hard to imagine really.

Now, the really important part....

95% of smartphone users conduct restaurant searches.  Of these 69% look up a location.  51% are looking for a phone number.  That is a lot of potential customers who will aNOT EVEN CONSIDER your restaurant because you will not appear in any of their mobile searches.  Goggle makes sure of that; they favor websites that are fully functional on mobile and tablets.

Take a look at this infographic for more insights.